Golden Rectangle

A visit to the Quadrilatero d'Oro (or the Golden Rectangle) area is rather disappointing. Along small alleyways line the world's renowned brand shops.

But so what?

Even Viktor & Rolf's store, whose interior is all upside down, is not impressive at all, probably because the materials used for the interior look rather cheap. Worse, when I visit the store, a Japanese couple, a fashion-designer-looking guy with his girlfriend, is having a chat. Am I in Milan?

I guess all the Milanese fashion brands have become too famous and too ubiquitous around the world. An area like the Golden Rectangle is everywhere in the world. That's why taking a stroll around doesn't make me feel any different. Omotesando in Tokyo is much more interesting.